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This award-winning consumer-information website about emergency contraception is sponsored by Princeton University and the Association of Reproductive Health Professionals (ARHP). Built in 2006, www.not-2-late.com, was one of the earliest adapters of the concepts of an integrated video spokesperson, as well as personal testimonials. The website won an Aesculapius Award in 2006 from the Health Improvement Institute (HII). In 2007, the website received an Outstanding Achievement award from the largest OBGYN related website on the Internet, with over one million original articles. The Outstanding Achievement award is only awarded when obgyn.net finds something it feels is exceptional. Prior to DDA’s recognition, the previous award given was in 2005. Both awards were for excellence in website design and unsolicited by DDA. Past winners of the award from HII include the Surgeon General’s office, Rodale, Web MD, and other well-known names in the healthcare industries.
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