Custom Website Redesign for Medical Products Laboratories
DDA redesigned this website for the fluoride pharmaceutical provider Medical Product Laboratories (MPL) in 2011. DDA set out to establish the crisp visual presentation and seamless navigational system that is the hallmark of all successful site designs. Keeping the graphics of the site simple established a clean and clinical aesthetic with a powerful affect. The site is neatly divided into two segments, one for Contract Service Solutions and one for Public Health, corresponding to MPL's two-tiered audience. DDA presented MPL's full range of services with a rotating slide show of marketing messages and composited images that is smoothly integrated into the site design. DDA also provided its award-winning search engine marketing program for ongoing optimization of the site to draw more potential clients through rankings on the first pages of major search engines like Google, Yahoo, and MSN.