Custom Website Redesign for Mark's Jewelers
DDA redesigned Mark's Jewelers' website in 2011. Aiming to evoke the same sense of sophistication that the company maintains in its collection of fine jewelry, DDA integrated a rotating slide show of images that represents the many kinds of jewelry the company offers to its customers. The site also includes an interactive media center which displays a wide range of Mark's Jewelers' marketing messages, including social media campaigns, client testimonials on video, commercials, and infomercials. DDA built a custom-programmed showcase for the site to allow customers to browse through Mark's Jewelers' impressive online inventory of bridal jewelry. This showcase features the seamless navigation that DDA is known for, allowing users to easily find the product they're looking for, view products in 360-degree rotation, share this information with friends and family, and contact a sales associate when they're ready to make the purchase. The site also includes a library to store recently viewed items for easy recall during a later visit. Additionally, DDA provided search engine optimized content, written in-house by DDA's copywriters, written to attract those in the Montgomery County region looking for the kind of fine jewelry that Mark's Jewelers provides.