Virtual Trade Show – Dorman Products

In 2008, DDA designed and developed a Flash virtual trade show experience that has never been seen before. This interactive, online trade show allows users to intuitively navigate the virtual booth and click individual panels and posters for a larger view. Additionally, each panel held a wealth of additional information including sell sheets, product information sheets, videos, audio, and more.

Tracking mechanisms were put in place to track traffic from multiple URLs pointing to the virtual trade show website and the information accessed by each user and to track the click-through rate of over 50 individual product panels. An administrative content management system was also provided to allow Dorman Products to easily update the Flash virtual trade show with new images or panels and edit the downloadable materials behind each booth.