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MCS Public Relations Mobile-Compatible Online Applications
With the upcoming American Heart Association’s 2011 Scientific Sessions convention quickly approaching, MCS Healthcare Public Relations wanted a mobile-compatible online application that would allow their pharmaceutical client to quickly post and classify news articles and other online materials. Under a close three week deadline, DDA designed and programmed a tool that empowered MCS and their client with the ability to post articles, arrange them chronologically, and sort through them using 10 dynamic matrices that can be redefined as needed.

The tool also includes automatically-updating graphs that record the overall presence of the attributes defined in these matrices, as well as an incredibly useful administrative backend that allows the client to edit and post new articles with time stamps, contact information, and matrix values, load images into an image bank for posting with the articles, create new passwords with varied access levels, and view reporting on the specifics of which articles are accessed by the different passwords and at what times.