Website Design and Optimization
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CWE Website Redevelopment
When Commercial Water & Energy (CWE) realized that their website was not making the impact they expected, they came to the internet experts at DDA for a complete redesign and redevelopment. Not only did CWE want a new look, they also wanted to ensure that the website would have better navigation, more useful features, and would become a successful search engine marketing platform to drive an online audience of project managers, developers, and property owners of new and existing multi-tenant communities that make up the utility company’s chief clientele. A portal was added for property managers, while tenants were given the option to pay their bills securely online through the website. The website would also need effective marketing content to help highlight the key differentiators that distinguish CWE from its competitors, driving client acquisition into the future.
The site redesign started with the CWE logo, which was updated to reflect a more future orientation. The site itself utilized a bold, vibrant color scheme that effectively represented CWE’s role as a company delivering both water and energy utilities. DDA’s professional copywriters authored search engine optimized content for the site that would increase online traffic while also meeting CWE’s marketing needs. DDA also added a blog to the site to allow CWE to announce upcoming events and share any news they may have for the public. The site was launched in time for two important trade shows that the company was anticipating, and CWE proudly announced the launch through a blast email campaign, reflecting the company’s enthusiastic reception of the newly redeveloped website. Site designed in 2013.
SYNCHRONOUS MEDIA ELEARNING PLATFORMS
Synchronous media is the use of video synchronized with text and images to present rich multimedia eLearning content that captures and keeps attention. DDA is an early adopter of synchronized media in medical eLearning platforms, and continues to promote its use for medical eLearning course content which needs to be precisely understood and remembered, detail by detail. Synchronous media affords the end user more control over their experience, allowing them to open and close those media channels most relevant to them, thus enhancing the self-directed learning approach that keeps them personally involved in learning the content. Synchronous media eLearning allows for flexible use of personal libraries, where image, text, document, and even video content can be specifically saved for an individual user’s later review, so they can focus on the material which is most important and/or most challenging to them. DDA provides all services in the creation of its synchronous media eLearning platforms, including casting on-screen and voice-over talent and recording all video and audio either on location or at its own video studios. When you need to ensure that your audience has a firm grip on all the details of an eLearning course, choose DDA to design and develop a custom synchronous media eLearning platform for you. Contact DDA today.
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